Privacy Policy
Last updated: 5 December 2025
1. Introduction
Dianoia Ltd ("we", "our", or "us") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our website or engage with our services.
We are registered in England and Wales under company number 09910386, with our registered office at Dianoia Ltd, 3rd Floor, 86-90 Paul Street, London, EC2A 4NE, United Kingdom.
2. Information We Collect
2.1 Information You Provide
We may collect the following information when you contact us or use our services:
- Name and contact details (email address, phone number)
- Company name and professional information
- Communications and correspondence with us
- Any other information you choose to provide
2.2 Information Automatically Collected
When you visit our website, we may automatically collect:
- IP address and device information
- Browser type and version
- Pages visited and time spent on the site
- Referring website addresses
Google Analytics
We use Google Analytics 4, a web analytics service provided by Google LLC, to help us understand how visitors use our website. Google Analytics collects information such as:
- • Pages you visit and how long you spend on each page
- • How you arrived at our website (e.g., from a search engine, another website)
- • Your general geographic location (country/city level)
- • Device and browser information
- • User interactions (scrolling, clicks, downloads)
Data Processing: Google Analytics data is collected via cookies and processed by Google on our behalf. IP addresses are anonymised. Data may be stored on Google servers in the United States and other countries. We only use Google Analytics if you consent via our cookie banner.
For more information, see Google's Privacy Policy and our Cookie Policy.
3. How We Use Your Information
We use your personal information for the following purposes:
- To respond to your enquiries and provide requested information
- To deliver our professional services and maintain client relationships
- To improve our website and services based on usage analytics
- To analyse website traffic and user behavior (via Google Analytics, with your consent)
- To comply with legal obligations and regulatory requirements
- To send relevant business communications (with your consent)
4. Legal Basis for Processing
We process your personal data under the following legal bases:
- Consent: When you have given clear consent for us to process your data
- Contract: When processing is necessary for a contract with you
- Legal obligation: When we must process your data to comply with the law
- Legitimate interests: When processing is necessary for our legitimate business interests
5. Data Sharing and Disclosure
We do not sell, rent, or trade your personal information. We may share your data with:
- Service providers who assist in operating our website and business
- Professional advisers (lawyers, accountants, auditors)
- Regulatory authorities when required by law
- Third parties with your explicit consent
6. Data Security
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no internet transmission is completely secure, and we cannot guarantee absolute security.
7. Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements. When data is no longer needed, we securely delete or anonymise it.
8. Your Rights
Under UK GDPR and Data Protection Act 2018, you have the following rights:
- Right to access: Request a copy of your personal data
- Right to rectification: Request correction of inaccurate data
- Right to erasure: Request deletion of your data
- Right to restrict processing: Request limitation on how we use your data
- Right to data portability: Receive your data in a structured format
- Right to object: Object to processing based on legitimate interests
- Right to withdraw consent: Withdraw consent at any time
To exercise any of these rights, please contact us at hello@dianoia.io.
9. International Data Transfers
We primarily process data within the United Kingdom. If we transfer data outside the UK/EEA, we ensure appropriate safeguards are in place to protect your information in accordance with data protection laws.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page and updating the "Last updated" date.
11. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us:
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues:
Information Commissioner's Office
Wycliffe House, Water Lane
Wilmslow, Cheshire SK9 5AF
Website: ico.org.uk